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1 Sky Bet Extends English Football League Sponsorship Deal

Sky Bet extends English Football League sponsorship offer

17 November 2017

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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League till the summertime of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football departments.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will attempt to dissuade problem betting through messaging on t-shirts, and that clubs will benefit through more cash.
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The deal, which deserves 10s of countless pounds, has actually been in location because 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.

This will make the 11-year offer among the longest in professional sport, the firm said.
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The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
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The has actually been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming companies.
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However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling companies.
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The money from the Sky Bet offer will be divided amongst the yohaig code 72 clubs in the yohaig code English Football League, which covers the three divisions below the Premier League.
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The chief executive of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the revenue generated to help them run their day-to-day operations.
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He said: "Without sponsorship from the betting industry there aren't a multitude of sponsors ready to get included in football."
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However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.

One of the findings of the BBC's yearly Price of Football study was that more young football fans bank on games than play the sport.

About 95% of TV ad breaks in live football matches function a minimum of one gambling advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint told the BBC that Sky Bet and the yohaig code English Football League were actively promoting awareness about problem betting as part of the "When the fun stops. Stop" project.

"From the play offs and including next season every shirt will have an accountable gambling message on the shirt sleeve and we're tying that into an accountable gambling project beginning today, that includes a TV advert and border boards at EFL video games," he said

The "When the fun stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by a few of Britain's leading bookies in response to public issues about gambling and gambling dependency.
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The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote safer betting, "the messaging needs to be far more specific about the threat involved than what the gaming industry presently proposes".

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