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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las [Vegas high-end](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) jets are enticing buyers with their streamlined silhouettes, [luxurious cabins](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) - and progressively, their use of alternative fuels.<br> |
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<br>Fuel producers and [jetmakers](https://www.crunchbase.com/organization/mission-newenergy) are eager to display unique forms of aviation fuel considered less harmful to the environment, from utilized cooking oil to the definitely less attractive meat waste.<br> |
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<br>Business jet operators, like [airline](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) companies, have actually bowed to ecological pressure on air travel and committed to cutting in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that embracing sustainable fuel to suppress emissions could make company jets more attractive to ecologically mindful purchasers - especially corporations dealing with questions over sustainability from investors or green project groups.<br> |
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<br>The availability of less [contaminating personal](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jets might also spare the rich and famous the unfavorable publicity experienced by Britain's Prince Harry and his wife Meghan over a recent [private jet](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) trip to southern France.<br> |
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<br>Five Gulfstream jets on [display](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) screen in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) tallow.<br> |
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<br>The [current waste-based](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) fuels include "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of [Boston-based biofuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) [manufacturer](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>Some of the other 79 airplane on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of total yearly carbon emissions globally, but can discharge, typically, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.<br> |
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<br>Prince Harry has actually [defended](https://www.bloomberg.com/profile/company/MNELF:US) his occasional use of personal jets to ensure his [household's](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) safety, and has stated that on the [uncommon events](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say events such as the furore over his schedule have actually [included fresh](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) for a market currently striving to justify its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming involving using personal jets are regrettable when you think about that our industry has delivered fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and wealthy buyers. According to market data, billionaires only have a 19% business jet ownership rate.<br> |
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<br>But even an image transformation - with [jets sporting](https://www.pinterest.com.au/missionnewenergy/) [sticker](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) labels like "this aircraft flies on sustainable fuels" and organisers including alternative fuel pumps for going to airplanes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some experts remain doubtful that biojetfuels, usually combined 50-50 with kerosene, will make a substantial effect on public understandings about luxury travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) or Brazil-nut fuel can make service jets look eco-friendly," said air travel expert Richard Aboulafia.<br> |
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<br>Demand from service jet operators for eco-friendly fuels now far [exceeds supply](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) at its California plant, might broaden production approximately 150 million gallons by 2022.<br> |
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<br>Corporate charter business and specialists are likewise seeing more interest from clients who wish to buy carbon [credits](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet utilization study his company just recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I believe individuals are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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