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Why The Weather Channel keeps making these terrifying mixed reality warnings‘We’re able to give people a real sense for what to expect.’

‘We’re able to give people a real sense for what to expect.’

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Ice chunks thud to the ground at 90 miles per hour and shatter. A bus hurtles down an ice-slicked road. These are some of the dangers that an ice storm can unleash, and they’re featured in The Weather Channel’s new mixed reality segment just in time for a winter storm to pummel the Midwest and Northeast. A branch snaps off a tree under its frozen weight.

It’s the latest video in The Weather Channel’s terrifying campaign to communicate the dangers of natural hazards, before they hit. The growing collection of segments features wildfires, tornadoes, lightning strikes, and now, ice storms. And then what are some of the dangers that you have to be aware of," says Michael Chesterfield, the director of weather presentation at The Weather Channel. The ice storm video uses the same Immersive Mixed Reality technology that we saw in the storm surge graphic The Weather Channel launched as Hurricane Florence began battering the Carolinas. "We wanted to explain why you get ice, what’s that process in the atmosphere that produces these tremendous ice storms.

"It translates what we’re showing in the forecast to what we’re going to expect in reality."

Chesterfield heads up a group of weather producers, graphic designers, and engineers whose focus is telling stories about the weather. And the new mixed reality segments give the team a new capability: showing the worst that could happen before a disaster strikes. But to do that, the storm has to already be happening. That’s where the graphics come in. "It translates what we’re showing in the forecast to what we’re going to expect in reality," he says. When meteorologists go outside to report the weather during storms and hurricanes, Russian models viewers can imagine themselves in those conditions, Chesterfield says.

The Verge spoke with Chesterfield about making these terrifying segments, communicating risk, and how they make meteorologist Jim Cantore duck.

This interview has been edited for clarity and brevity.

How did you make the graphics we’re seeing in the ice storm segment The Weather Channel just released?

The ice storm experience is an Immersive Mixed Reality segment, where we are actually able to immerse the talent within an environment. It starts with the Unreal Engine, which is a high-end video gaming graphics engine. We do that through a complete large green screen studio and special technology that allows us to take these experiences to air. It allows us to build and adjust these graphics in real time.

And then there’s a layer on top of that.